Tunisian e-commerce crossed a milestone in 2024. Online purchases are now normalized thanks to Flouci, D17 and improved home delivery. It's the best time to launch your online store.
Step 1: choose your e-commerce model
- Own store (independent e-commerce site): full control, zero commission
- Marketplace (Jumia, MBB): existing traffic but 15-25% commissions
- Social commerce (Facebook/Instagram Shop): simple but limited
- Hybrid model: own store + marketplace presence
Step 2: set up online payment
This was the biggest barrier to Tunisian e-commerce. It no longer is. Flouci and D17 enable instant payments between Tunisian accounts. For customers without mobile accounts, cash on delivery remains essential (60% of orders in Tunisia). We integrate all these payment methods.
Step 3: organize logistics
Delivery is the backbone of e-commerce. In Tunisia, several providers offer integration APIs. We directly integrate parcel tracking and shipping cost calculation into your store.
Step 4: SEO to generate free traffic
Every product page must have a unique title, original description and be tagged with schema.org's Product schema. This allows your products to appear directly in Google Shopping with price and availability.