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Logo & Visual Identity

A brand that inspires trust at first glance.

Your logo is the first impression you leave. We create a cohesive, memorable visual identity that differentiates your business from the competition.

What's included

3 original logo concepts
2 revision rounds
Complete brand guidelines (colors, typography)
Logo in all formats: SVG, PNG, PDF
White, dark and monochrome versions
Source files delivered (Illustrator/Figma)
Brand usage guide
Delivery in 5 business days

Why invest?

01

Brand recognition

A strong logo is recognized in under a second. It becomes your business's silent ambassador.

02

Multichannel consistency

Website, business cards, social media, signage — a unified identity builds trust.

03

Stand out

In a competitive market, a strong visual identity is your first differentiating advantage.

04

Ready for everything

Formats for web, print and large-format display. Everything is covered.

How does it work?

Day 1-2

Creative brief

In-depth questionnaire about your values, target audience and preferences. Competitor analysis.

Day 3-4

3 concepts

We present 3 different creative directions. You choose and give feedback.

Day 5

Finalization & delivery

Feedback integration, complete brand guidelines creation and delivery of all files.

Visual identity: your first sales tool

You have just 7 seconds to make a first impression. Studies show that 55% of the judgment a person makes about a brand is based on visual elements. An amateur logo or inconsistent visual identity costs you customers — far more than you think.

In Tunisia, the graphic design market often lacks the strategic rigor found in major international agencies. At Ziara Agency, we combine a rigorous creative process with mastery of modern tools (Figma, Adobe Illustrator) to deliver identities that stand out.

What a complete brand guideline includes

  • Primary logo + variants (horizontal, vertical, icon only)
  • Primary and secondary color palette with HEX, RGB and CMYK codes
  • Primary and secondary typography with usage rules
  • Spacing and minimum size rules
  • Usage examples on real materials (business card, social media)
  • Versions for white background, dark background and monochrome print
  • Source vector files (AI, EPS, SVG) for unlimited use

Our creative process: why 3 concepts?

Unlike AI logo generators that produce generic designs, we create 3 entirely original creative directions, each with a different design philosophy. This approach ensures you choose a logo that truly represents you and differentiates you in your sector.

When to redo your visual identity?

Even established brands sometimes need a rebrand. Warning signs: your logo is over 5 years old, it doesn't display well on smartphones, your visual materials are inconsistent, or you've changed positioning or target audience. A well-executed rebrand builds trust and justifies premium pricing.

Frequently asked questions

What if I don't like any of the 3 concepts?+

We propose a 4th concept for free. Our goal is your complete satisfaction.

Do I own the logo?+

Yes, 100%. At delivery, you receive all intellectual property rights.

Can you also create my marketing materials?+

Yes. Business cards, email headers, social media banners — quoted after logo delivery.

Do you work with businesses in all sectors?+

Yes, we've designed identities for restaurants, medical practices, boutiques, tech startups and agencies.

Ready to launch your project?

Response in under 2h. No commitment.

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