In 2025, 78% of Tunisians use the internet daily. 65% search for products and services online before buying. Yet less than 30% of Tunisian SMEs have a professional website. This is a massive opportunity for those who act now.
The Tunisian digital context in 2025
Mobile penetration exceeds 85% in Tunisia. WhatsApp is used by 90% of the working population. Google dominates with over 95% market share. These numbers mean a professional digital presence is now as essential as a phone number.
What you lose without a website
- Customers searching for you on Google and finding a competitor
- Credibility: 75% of consumers judge a business's credibility by its website
- Quote requests that arrive at 10pm when your phone is off
- Advantage over competitors who don't have a site yet