Web design evolves faster than ever. What was cutting-edge in 2022 looks dated in 2025. For Tunisian businesses wanting to project a modern, professional image, here are the trends to follow — and those to avoid.
1. Dark mode by default
Over 75% of mobile app users prefer dark mode. For websites, adoption is more recent but growing. A dark background with colored accents gives a premium, modern, tech feel — exactly what Tunisian SMEs looking to stand out want.
2. Meaningful micro-animations
Light animations (scroll-triggered elements, hover-reactive buttons, smooth transitions) improve user experience without slowing the site. The key: every animation must have meaning and never slow the site.
3. What to absolutely avoid
- Auto-playing sliders/carousels (kill load time and SEO)
- Intrusive popups after 3 seconds (penalized by Google on mobile)
- Autoplay videos with sound
- Too many colors (3 maximum for a strong identity)